 pryan, Fri, July 25th, 2008 There is no excuse for running out dated advertising. I'm sitting in my doctor's waiting room checking my email and listening to the noise of the room when suddenly - it happens. I hear "It's springtime and the good weather is almost here," are you kidding me? The ad category is autocare and outdated copy sounds seriously foolish. It's a perfect summer afternoon when the ad is running and the ad copy hasn't been touched (probably) since March. I accept the fact that mistakes happen - but if this copy has not been changed since spring - that's not a mistake, that's lack of care on everyone's part. Lack of care from the ad rep for not keeping a watchful eye on what is running. Lack of care from the production folk for not putting a kill date of summer on the spring copy. And lack of care from the advertiser for not inspecting what he/she expects. What does this lack of care say about the client? If you can't take care of your ad copy - why should I trust you with a couple of tons of metal? What about after the campaign is complete and the advertiser says to the rep "it didn't work." You think? Thus - no room on anyone's part to complain, because no one cared in the first place. This client does not advertise on my radio station (yet) but you can be sure they will remember my care and interest after I call and inform them of the problem. CATEGORY: General Society
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