 pryan, Thu, September 4th, 2008 I can't wait to have the TALK 1300 billboards up - I won't make the countless mistakes that riddle the highways ... I promise (but reserve the right to change my mind)the following... 1. No billboard with a dopey picture of anyone taking up the middle of the billboard with no substance to back it up. ADVERTISING has got to MEAN something - Putting one of our hosts face up there with duct tape over his mouth - that's funny. Seeing some guys head in the middle of a billboard with no substance is a waste of money. Let's use an example...you put "two" head shots of (oh I don't know) an opticians head on a billboard .. one shot with those monster glaucoma glasses on and one without - and a caption that says "see us - prevent that" .. add a website and make it mean something. 2. No grocery lists of information. First year marketing students learn that you have 7 words or less to put on a billboard - why do advertisers insist on putting up everything?? Put together a bad logo, long brand identifier and a grocery list of junk you sell and you've just taken a wad of advertising cash and thrown it in the toilet. 3. Location...location...location. Buy a board or a showing that makes sense in a region that makes sense for your business. If you cheap out - you have taken a wad of cash and well.... see above. There's more... I just need to drive around and report back to you. CATEGORY: General Society
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