Serotta launches International Cycling Institute

A chilly October afternoon did not stop Jason Redden from biking down Broadway in Saratoga Springs.

The Clifton Park man said the Spa City is still one of the best places in the Capital District to take a ride, even after the horse-days of summer.

Saratoga's beautiful, and in the early fall, when you can still ride on the pavement, there aren't as many people walking downtown, Redden said.

Redden said he is relatively new to cycling for exercise, but is glad to hear that Saratoga Springs-based Serotta Competition Bicycles is establishing an institute for cycling professionals and enthusiasts to promote cycling education.

"I know I enjoy it," said Redden, who took up cycling a few years ago after knee surgery dissuaded him from the impact of jogging. "If it gets more people to be active, it can't be bad thing, right?"

Serotta Competition Bicycles is an American company that focuses on individually fitting cyclists to their bikes, instead of using basic body measurements and building bikes based on pre-set, generic formulas, as some bicycle manufacturers do.

The Serotta International Cycling Institute (SICI) will be a comprehensive cycling ergonomics institute, according to company spokeswoman Kathleen Wren. The new institute underscores Serotta's commitment to promoting education, research and advocacy to better understand and improve the interaction between an individual and their bicycle, she said.

"The primary goal of the Serotta International Cycling Institute is to continue as the premier educator of bike fit professionals," said Ray Browning, director of cycling sciences for the company. "We have enhanced our existing programs, significantly increased the depth of our programs and expanded our programs to reach a broader range of target participants, offering classes and seminars to Serotta dealers, the cycling industry, coaches, health care professionals and cyclists."

The institute will be a membership-based organization, aiming to keep the cycling community informed of the latest cycling science developments. Members receive benefits including guaranteed access and discounts to educational programs available at the institute, Wren said.

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