Local marketer takes a shot at Super Bowl ad campaign contest

Niskayuna resident Nikki Cipolla is a national finalist for the NFL's Pitch Your Best NFL Super Bowl Ad Idea Ever. Seriously contest. Cipolla is among 12 finalists from across the country who are vying for the chance to have their idea come to life in the form of a commercial, broadcast to millions of homes on Super Bowl Sunday.

Cipolla, 25, (she was born on Super Bowl Sunday) currently works for GE Energy, marketing for the Energy Learning Center, but said she dreams of working for a sports organization doing community relations work.

"I have always wanted to work in sports for teams like the Pacers -- I loved Reggie Miller -- or for Nike or the NFL or NBA in community relations. This is a huge opportunity for me," Cipolla said.

If she wins the contest, Cipolla will get to travel to Los Angeles for the filming of the ad, then attend the Super Bowl when her commercial will run on television. Cipolla hopes, if nothing else, being a finalist will get her some exposure.

"I am a dedicated, hard worker, and I have a passion for this stuff. It would be amazing for other people to see that in me," she said.

You can vote for Cipolla on the NFL's Web site at www.nfl.com/superad/vote, Cipolla is number 11. Online voting through Jan. 7 will determine 30 percent of a contestant's score.


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