"I think it's a great idea as long as they keep the look of the town," said
Oesch. "The aesthetics are going to be big factor in how successful this is."
According to Franck's estimates, the gross revenue from advertising would be $138,000 per year, with annual maintenance expenses of $36,000, resulting in net revenue of over $100,000. The program could be extended for future parking garages. Advertisers would pay a fee of $500-900 for the creation of the aluminum signs, which would be coated in graffiti-resistant enamel. As part of the deal, the company that manufactures the signs would also make a map of downtown for each level in the garages.
Franck plans to bring a draft request for proposals for the program to the council's next meeting and hopes to have the signs up by track season. The Accounts Department would initiate the program, he said, but it would be handed over to the Department of Public Works after its inception.