Conboy and Voiceral executives expected that their company see a profit after its first seven years. To keep costs to a minimal the company pulled advertising and instead relied on word of mouth. A little more than two months ago, the company broke even.
With SunRocket's closing, the VoIP business has changed overnight, he said.
The market's whole emphasis has been to have the best prices available, now it's more than that. Now it is who is going to be around and who is dependable, Conboy said.
"Price all of the sudden is not the issue," he said.
Voiceral has thrown its hat in the ring with the likes of large VoIP providers Packet 8 and TeleBlend"who both approached Sherwood Partners of California, the company liquidating SunRocket's assets"to get at the 200,000 to 220,000 disenfranchised customers, said Sherwood founder Martin Pichinson.
Sherwood specializes in liquidating the assets of defunct dot-com and tele-communication companies.
"Sherwood expects to enter into agreements with other service providers to transition the customers of SunRocket to such providers," read a company statement.
Pichinson's phone, like Voiceral's has been ringing off the hook as SunRocket customers look to recoup their losses and VoIP companies look to gain their business.
"We are telling them the company is out of business," he said.
As far as getting new phone service, that is between clients and VoIP providers, Pichinson said.
For now, SunRocket clients have turned to one another, offering advice about replacement companies and listing alternative plans. Among many of the lists, Voiceral, nestled in Menands, is popping up.