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Graduation classic enters the modern era

But they don't offer multimedia discs for personal use. Those discs are designed by the client, not the school, college or club, but each member.

Each student can log on to the company site and detail his or her personal information with text, music or video.

"We have personal profiles, video, audio quotes. We have a music player and it is all Web-based so it's sort of like a MySpace thing," said Andrew.

Like most Web designers, the Rizzos began designing Web sites for a client's needs. They quickly learned that no client was totally happy with the end product. As the yearbook idea began to pan out, the brothers opted to build a site that allowed the client to determine what the final product would be. And it is free.

Like some online services, clients don't pay unless they buy a disc, said Anthony. It is an attractive offer and has already landed them contracts with their alma mater, Ballston Spa schools, State University of New York at Brockport and most recently Merrill Lynch, the brothers' first and only corporate client.

That list is growing each day, said Andrew.

The brothers have since taken on a programmer to help them with maintaining the site, which they built themselves, and a sales person to expand upon contracts. Their costs to do business are minimal, only $30 per month for Web space and the cost of CD-ROM and DVD production. Their take is about $20,000 in disc yearbook sales and roughly $100,000 from larger contracts like colleges and corporations.

The cost to clients: elementary schools, teams and clubs pay $20 per person, colleges and corporations pay $25, for their digital yearbooks.

For information, go to www.djibook.com or call 1-888-693-5492.

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