He said the one-hour service caters to the different skin types, and he and his staff will recommend what products will optimize the customers' shaving experience.
A razor, products specific to your skin type, a customized diagram of your facial shaving area and step-by-step instructions are included in the service.
The shop joined the Guilderland Chamber of Commerce, and Executive Director Kathy Burbank said it is exciting to bring the hair-cutting establishment into town.
"I'm so glad Greg and Steve have decided to not only locate the shop in the former Gregory's shop but also make their shop a new and innovative type of salon. I think they will do well here in Guilderland," Burbank said.
It is the fourth Sim's store in the Northeast, with additional locations in Boston, Pittsfield and Great Barrington, Mass., and Saratoga Springs.
"Sim's prices will vary between $15 for a buzz cut to $50 for a "signature shave," according to written information from the shop. "A complimentary beverage comes with all services and free neck cleanups are available between visits."
Zorian said the barbershop struck a balance between a good price and good service.
"We're not a discount barbershop. We're not a discount chain," Zorian said. "But we're not your wife's salon either."
In Four Seasons magazine, Zorian and his Boston barbershop were voted No. 2 in the world, he said.
Vilot, also a master barber, has cut hair and shaved in more than 30 stores.
He said the experience and professionalism the shop offers is world class, competing with some of the best Las Vegas and Miami barber shops. He also said the other barbers are of the same caliber.
"All of our staff, hair stylists and barbers, are trained to do exactly the same service we do," Vilot said.
The Guilderland shop is also expected to eventually cater to women and will offer personal grooming products, and run a subsidiary barber training school.
Other services offered by the shop are special appearances by world-class barbers, including the official barber of the Chicago Bulls basketball team and Chicago Bears football team, and special event pricing for wedding parties that includes food and drink.""