A national cause hits home for a Clifton Park Center shop owner, and for others it is a matter of routine.
Roger Allan, the owner of Fun Works, a family fun center at Clifton Park Center, decided to donate $5 to the American Heart Association for every red stuffed animal sold during the month of February.
Allan said he decided to provide the donation because his family has a history of heart disease.
The cause is near and dear to my heart, he said.
He explained that his father had an aortic valve replaced, and that his grandfather was killed due to the lack of technology when he was afflicted with heart disease.
Allan also said it is a big deal for women. He continued that so many people could be saved with new technology.
Heart disease is the No. 1 killer of women, according to the American Heart Association.
"It's just an awesome thing that these merchants have volunteered to do this for us," said Meredith Cohn, director of corporate events at the American Heart Association.
Fun Works is just one of several businesses going "Red For Women" in Clifton Park Center for the month of February.
"Malls are for women," said Jeff Townsend, who coordinates marketing and events for Clifton Park Center. "We decided to jump in with both feet to support them."
Other stores like CR Wireless, and Toyota of Clifton Park are also providing donations to the Go Red for Women movement, organized by the American Heart Association.
For every red phone sold at CR Wireless this month the store, and their nine other locations, will donate $10 toward the campaign.
"It's a way merchants can do something for their customers," Townsend said.
As of Tuesday, Feb. 12, Fun Works had sold six red animals, a donation of $30.