"Anything that brings money into the city," Ivins said.
The city will work in conjunction with AJ Sign Company of Burnt Hills to land ad contracts, said Franck. Merchants and advertisers will be expected to pay for construction and installation of their signs, a cost of $400. The monthly contracts allow advertisers their choice between two signs: a 24-by-120 inch horizontal or 60-by-48 inch vertical. The signs are easily attached and detached and are coated with graffiti-resistant enamel.
Franck hopes to have the first signs up advertising the new campaign in coming months. He hopes the program will be in full swing before summer track season.""