Making formal affordable

Sanger and Cipperly discussed ideas for their Web site for a few months before Sanger began building the Web site, which took about eight weeks to construct.

"We knew we wanted to do something like this," Cipperly said.

A special feature of the site allows women to find a specific dress through the model number provided by a gown shop according to Cipperly. She said at many bridal stores, they have model numbers for the dresses, and if a seller inputs the number, a buyer could potentially locate the dress through the specific number.

"I've been a bridesmaid seven times," Cipperly said, and while she jokingly noted that people probably would not have wanted most of the dresses, she said some of them were nice and could have been sold on a Web site, but instead she donated all of them.

The most challenging part of the business is marketing, Sanger said there is only a minimal fee to host the site, but spreading the word about the site is the difficulty.

Cipperly said she would like to eventually include advertisers in the banners on the site and provide links to where women can donate dresses if they do not wish to sell them.

While Sanger and Cipperly work full time together at an e-marketing communications business based in Saratoga, they also both have backgrounds in other areas, including makeup sales and real estate, respectively.

The coworkers are satisfied with the site action, so far and hopeful for the future.

"I think it will continue to grow," Cipperly said.

To buy or sell a dress, visit the Web site at www.capitalregiondresses.com.


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