In a perfect world, movie concessions would be cheap, the chairs would feel like a favorite recliner and nobody would have to strain to see the screen. In a perfect world, going to see a movie would cost less than $5.
As Colonie Center Regal Cinemas gears up for today's grand opening, the owners have tried to create that perfect world, if only for a limited time.
According to Chad Browning, marketing manager for Regal Cinemas, for three days, beginning Monday, May 12, the Colonie Center theater has been sponsoring preview events featuring $2 movies, $2 soft drinks and $2 popcorn in which, all of the proceeds will go to different charities.
Those charities include the Times Union Hope Fund, Big Brothers Big Sisters and the National Kidney Foundation.
Browning said the company is not allowed, by the motion picture companies, to show new movies for promotional events, but the films that will be showed during the three days will include "10,000 B.C.," "27 Dresses," "Atonement," "August Rush," "The Bucket List," "Enchanted," "Alvin and the Chipmunks," "Veggie Tales: Pirates," "I Am Legend" and more.
The 13-auditorium theater has joined the family of Regal Cinemas located within the Capital District, including those at the Latham Circle Mall and Crossgates Mall, but according to Browning, the Colonie Center Regal Cinemas is unique.
"This [cinema] is different because it's all digital projection," said Browning. According to him, the Regal Cinemas at Crossgates features some theaters with digital picture, but not all.
Linda Johnson, 39, of Niskayuna, a mother who brought her children to the cinema Monday, said she noticed the difference with the digital picturing.
"The digital movie was really great," she said, "I haven't been to the movies in ages, but I thought the quality of this was great. There was better picture and it seemed louder."