Loyall Dog Food is sponsoring the Country Canine Dog Show, in the Dog Magic tent, that King said "looks to be a great show."
There is a Chili cook-off, and there is also a "mamma mia" meatball contest, held in the new Blue Ribbon Cooking Center.
The auto museum has been redesigned to show off the "past, present and future," of automobiles, and on Friday night, Aug. 14, autos featuring flames shooting from the exhaust will be on display in the grandstand.
The fair will also have its staple events, like agricultural and horticultural exhibits, the Miss Altamont Fair contest, arts and crafts, cooking competitions and a display showing baby chicks hatch, which King said can get lost in the commotion, considering the popular Miracle of Birth exhibit where spectators can watch a cow give birth.
"I remember as a kid, I got to see it," King said of the chicks.
The Miracle of Birth exhibit, which King said was a fan favorite last year, will be back and will feature more space for spectators.
Dr. Stuart Lyman will again be presiding over Miracle of Birth, which features the gestation of a cow, and its eventual birth. That exhibit will be located near gate two.
King spoke highly of the Draft Horse show. The open show is Tuesday Aug. 11 at 10 a.m., and there will be as many as six teams of six horses working together.
"Clydesdales, Percherons, Shires, Belgians, we usually have quite a variety," King said.
The mammoth beasts can reach up to 2,000 lbs, he said.
King said last year the fair was dampened by poor weather, and being in the agriculture business, noted that July broke records for its cool temperatures and rainfall. He said he hopes this week the weather holds out for the fair.