Saratoga potato chips are 'yum-o'

Whether or not tourists taking boxes of potato chips back to their hometowns is what put them on the map,the chips are sold at 250 retail outlets nationwide.

"They're selling like crazy in Kansas, California, Seattle; that's what really is so cool. You'd expect to do well here but it's so exciting to see in Washington DC and Texas how fast they're selling," said Jameson. "You have to overcome that homegrown image and really tell the story; while this is a product that is germane to Saratoga Springs, it certainly has a broader appeal."

And the reason for this broader appeal is not just because the chips are a "feel good classic." Jameson wants the world to know the true story of the potato chip.

"We also want to educate the consumer to know that potato chips weren't invented in Cape Cod, but in Saratoga Springs. Hopefully this will, in turn, drive business back into the community, which has been so supportive of us through the whole process," said Jameson.

The factory is based in Saratoga Springs where all the warehousing, production, packaging and FDA stamping and sealing occurs. The company doesn't have a "brick and mortar sales outlet" yet but it does hope to offer tours of the facility in the near future.

Moon Brand Original Saratoga Chips have also received some love from national print media like The New York Times and the food e-zine The Nibble, which named them a "stocking stuffer" for 2009.

A full list of where to buy the chips locally is on the Web site, www.originalsaratogachips.com.

For more on this story, pick up the Thursday, Dec. 10 print version of the Saratoga Spotlight.


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