Marri Aviza, co-president of Rumors LTD, a company that manages Rumors Salon and Spa and Rumors IV Men, both in Latham, has been awarded the Enterprising Women of the Year award by Enterprising Women Magazine, a national publication that recognizes female entrepreneurs.
Jennifer Fair, a public relations director for MMI Associates, Inc., a company that represents the magazine, explained, basically [the women are] selected based on their business growth and community involvement.
According to Aviza, she was considered for the award among thousands of female business leaders nationwide after a friend from a local women's organization encouraged her nomination.
"You submit an application and then you're nominated, and after you're nominated you go through another kind of application process," Aviza said. "They want to know what things you are really doing in the community that sets you apart."
Aviza said Rumors, which has been in business for 22 years, has given more than $1 million in services and products to health-related or charitable organizations. Aviza is co-president of Rumors, along with Lisa Norgrove.
In the past year, Aviza said, Rumors had raised more than $35,000 with their Pink Hair Tour, a fundraiser that takes place during Breast Cancer Awareness Month in which customers can purchase hot pink hair extensions, the proceeds going to the treatment and awareness of breast cancer.
Aside from fundraisers that promote treatments of diseases like breast cancer, Rumors help families who have may be unable to afford or too busy to have the time to enjoy full makeovers at their locations. For instance, on Father's Day last year, Rumors IV Men gave an entire family a day of beauty after a wife wrote an e-mail to the salon explaining that her husband deserved a makeover because he had been taking care of their family for months after she had leg surgery.