Bethlehem Chamber runs free membership promotion

"It's a good time to be creative; it's a good time to help businesses," she said. "It's exciting for us to be able to help in this way, and it's exciting for businesses who are still trying to put up Web sites and get the word out."

Chancery Lane owner Ingrid Capron said that Chamber membership has already provided her with a leg up through providing mailing lists and even emergency printing services. She's offering a 10 percent discount for Chamber members at her store, which carries new and antique gift and dEcor items that range from under $5 to over $500.

Capron's story is a lesson in recession economics. She was laid off in January after working in sales, marketing and public relations for 17 years. Facing a dismal job market, she instead turned to a longtime desire and a family history of entrepreneurial spirit and went into business for herself.

"After months of searching for work, I just decided to take matters into my own hands and start my own business," she said.

"I've always loved antiques, loved retail and I love being my own boss," she said.""

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