Jameson said some of the troops the company's targeting are at an undisclosed location where they're cut off from civilization for weeks on end.
"To say the comforts of home don't make it to them is an understatement. They're literally hunting insurgents in the worst situations you can imagine, so when a case of American-made potato chips showed up, they were so thankful because they have zero comforts there. It's essentially a utility trailer dropped in the desert," said Jameson.
If there's one thing he and his company has learned since stumbling across this opportunity to help, he said, it's that a little goes a long way.
"There's no such thing as 'a little effort.' Any effort matters and we were thunderstruck by how little those guys have and how much they appreciate even the smallest gesture," said Jameson. "We think, 'what would we do if we were over there?' It would sure be appreciated to know there was someone back home looking after us."
Any local businesses interested in helping "Operation Thanks a Ton" raise a full ton of food can send along contributions until June 1. More information is at www.originalsaratogachips.com.