In what is often billed as the northeast's shortest celebration of the season, community groups and businesses will take to Delaware Avenue Friday, Dec. 3, for the fourth annual Holiday Parade.
The procession will step off from Town Hall at 6 p.m. and march to the Four Corners just .35 miles where Santa Claus himself will light up the holiday tree.
Though registration is not yet complete, over 150 participants are expected this year, according to the town.
Like last year, the Bethlehem Chamber of Commerce is getting involved in the event and has organized later hours and sales at businesses surrounding the Four Corners to provide some post-parade cheer for attendees.
Delmar Reformed Church will be handing out free hot chocolate and cookies and will provide crafts for kids. At Perfect Blend any hot drink purchase will come with a free scone, and Michael Roache will be providing live entertainment starting at 6 p.m. Andriano's Pizza will have a two slice and a soda special.
For those who didn't get their fill of shopping on Black Friday, Peaceful Inspirations and Wild Sage Designs will be staying open late and having some in store specials.
Businesses last year saw success after the parade, said Bethlehem Chamber of Commerce Interim President Gina Bulman.
"The businesses are really doing a lot for residents in town and really getting involved in community events," she said. "It works and they love to see families stay downtown and visit."
Check out the chamber's Web site at www.bethlehemchamber.com for more post-parade details.""