Murphy said cupcakes are quite the trend, especially in metropolitan areas of the country, and are always fun to eat because customers can basically have their own mini cake in almost any flavor. Betties' baker and decorator are both local to the area and create thousands of cupcakes a week, said Murphy. They also collaborate with Murphy at least weekly to come up with flavor ideas. Three featured flavors are rotated out each week and Red Velvet, Chocolate, Vanilla, Peanut Butter Cup and Cappuccino are permanently available.
"Our product is superior. We use all natural ingredients and they're all made by hand; nothing mass produced like you'll get at a grocery store," said Murphy. "We try to be unique with our flavor choices, invent new ones and keep it fun. My favorite ice cream is black raspberry, so we made a cupcake that tasted just like that."
But the cafE's calling card might be the combination of a root beer float cupcake and an actual root beer float, made with soft serve ice cream and draft soda.
"They really go hand-in-hand," said Murphy. "I've never heard of that [root beer float cupcake] and they're definitely top sellers."
Manager Andrea Yacaginsky said the cafE strives to present a fun but professional appearance, both in the atmosphere and cupcakes.
"We're trying to work on getting all the cupcakes to have uniformity, so if you see a cookie dough cupcake in April and come back in July to get it again, it will look and taste exactly the same as you remember," said Yacagnisky.
The cafE also makes custom cakes and takes personal cupcake orders. Over the Valentine's Day season, they pumped out dozens of cupcakes that looked like a box of roses, and Murphy said parents from around the country call in orders for their children at Skidmore College.