An area that could benefit from tapping into the technology side of things is ArtsFest's arts pass, which gives access to the full four-day festival.
"The arts pass gives access to 75 or more events, put on by 55 plus partners, supported by more than 100 volunteers and venues across Saratoga Springs for those four days," said O'Loughlin. "In addition, that pass provides an added value by giving discounts to arts performances across the city year-round. It comes down to communicating that year-round benefit in a way that is meaningful."
Promoting the arts pass will be a large part of O'Loughlin's marketing strategy and effort this year, she said, and she has plans to work with current partners within the festival's existing netowrk to reach more people.
Four other new people have been appointed to the Saratoga ArtsFest board of directors: Amy Bloom of Saratoga Springs, associate director of Ethics Across the Curriculum Program at Union College; Lynne Gelber of Saratoga Springs, chair of the board for Saratoga Chamber Players and professor emerita of French at Skidmore College; Jeffrey Segrave of Wilton, dean of Special Programs at Skidmore College; and Natalie I. Wait of Wilton, associate with the law firm of Lemery Greisler LLC.
"As SaratogaArtsFest enters its fifth year, these experienced professionals with diverse backgrounds bring important skills and ideas to move us ahead," said Marie Glotzbach, president of the SaratogaArtsFest board of directors in a statement. "We are grateful for the contributions they will make to ensure the festival's continued partnership with our many arts organizations and community leaders to celebrate the arts and promote cultural tourism in Saratoga."
Saratoga ArtsFest 2011 will run from June 9-12. For more information about the event, visit www.SaratogaArtsFest.org.