Banding together

BC students organize, promote and play charity event with international rock group

It's not every day an internationally touring band stops by a high school to perform for students during their lunch period. It's even rarer that they come back to town to play a show organized, promoted and supported by those same kids.

Yet that's exactly what's happened at Bethlehem Central High School with the band Deluka, which is returning to the Albany area on Friday, April 22, for a charity show at The Egg. Three bands of BC students will open for the group, which hails from the UK, with proceeds from the show going to the American Diabetes Association and the Japanese Red Cross.

For Deluka, The Egg is not the biggest venue it will play this year (they recently played the South By Southwest music festival in Texas) but they're excited to collaborate with the students again after their March performance and Q and A sessions at the high school.

We're really excited. We had such a good reaction from when we went in to the school, said Kris Kovacs, the group's guitarist. "It was one of the better schools we've been in."

About 75 BCHS students will either be playing the show, promoting it or working with The Egg's staff to pull it off. This has given kids in two specialized classes some unique opportunities.

"It's hands-on experience. They get to see what goes on behind the scenes," said business teacher Anthony Malizia, who is teaching the business of music.

His students have been poring over seating charts, canvassing businesses for advertising and brainstorming ways to bring in publicity, including working with WEQX-FM. In other words, they're directly engaged in the nitty gritty, not-so-fabulous aspects of the music biz. Most said they're enjoying it.

As any promoter knows, publicity has a lot to do with filling seats. It's fortunate, then, that practically across the hall from the business of music class is Joyce Jones' ad design class, where students have been making posters for the show. They're being hung around the high school, the town and at The Egg concourse.

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