Nolte said this is just a "very small way" of showing the county's appreciation to its veterans. He said he has been getting a good response from many of the members within his organization, and he plans to highlight those businesses that are getting involved.
"They're doing it for all the right reasons," he said. "We want to let people know these businesses are out there, and we want to promote them."
Bethlehem Chamber of Commerce President Jennifer Kilcoyne said she thinks this program will benefit both veterans and businesses. She said this will help businesses find a new population that they might not be aware of.
"I think it's a very simple discount for businesses to give, but it also benefits a group of people who have made significant sacrifices for each of us," she said. "I'm just happy to be involved and happy to assist the county."
There is a side-benefit for veterans other than just receiving discounts, according to Jones. Once a veteran makes a visit to the bureau, possibly for the first time, they may discover various other benefits that are available to them they may not have been aware of before.
"They'll not only be able to receive discounts but this brings them into the office," she said. "It allows us to reach more veterans in Albany County that we're not aware of and get them benefits they're entitled to."
Jones said there are over a dozen businesses that have opted to participate in the program and a spreadsheet of participating ones will be available on the bureau's website when the program is ready to launch.
"I think it's a way to say thank you and recognize folks that aren't recognized formally or informally," she said. "Albany County has close to 20,000 veterans and it's a nice way to say thank you for all you've done, especially for fighting on two fronts.""