continued His customers also help with the acquisition process. People send emails recommending local or national companies, pitch friends who make and sell items and tell their family and friends.
“That’s the important thing. People are actually giving us leads now, not to mention every time I go shopping for family and friends I’m always looking at labels,” said Scaccia.
Scaccia wants to have a successful business that eventually boasts franchise locations around the country, but he also wants to change consumers’ shopping habits for the good of the country (and economy).
“Since I opened the first store I’ve had people come in and tell me they lost their job because their company shipped jobs overseas and it’s an eye opener,” said Scaccia. “I don’t think a lot of Americans really thought about it … if we want the economy to turn around and want our kids to be able to afford to put gas in their car someday, we better start changing the way we shop.”
Hometown USA Stores can also help the very manufacturers that are suffering from foreign competition.
“We want to help the local and regional manufacturers; give them an opportunity to sell their product through our outlets, our website, our stores. The more stores we have, the easier it becomes for consumers to purchase American made, the more impact we can have on the local and national economy,” said Scaccia. “People are losing their jobs, there’s no work here, people are unemployed, the economy is going the wrong way, the debt is going up.”
The anchor store is still young but it has already taken off, said Scaccia.
“Will we compete with Wal-Mart and Target? Probably not until about 10 years, but we’re at least starting the process and hopefully people respond well and so far they have,” said Scaccia. “A lot of people are very excited about this.”