"Heart disease is the No. 1 killer, and during American Heart Month, we really want people to be aware of it," said McCarthy. "Having a big event like this helps us bring it forefront to people's minds. The Ridge is really great for letting us be there so long and they really take care of a lot."
Skiing and snowboarding covers a large range of ages, said Michener, and it is also gives people a good workout. During the event, she said, employees feed and make sure the 24-hour participants stay hydrated, while keeping a look out for overtired riders. She said participants could bring sleeping bags if they want because only one member of the team needs to remain on the mountain at any time.
Michener said Maple Ski Ridge continues to host the event because it is "the right thing to do."
"The fact that we are woman-run business adds to us wanting to keep getting the word out how important it is to keep taking care of your heart," said Michener. "It is always good to partner with a community organization that is there for the people in our community."
To register for the event contact Meredith Cohn at the AHA at Meredith.Cohn@heart.org or 869-4042; visit Maple Ski Ridge at www.mapleskiridge.com or 381-4700, or you can pick up a form at the ridge. Participants are asked to register ahead of the event, but groups can still register the day of the event.
"If you are up for the challenge, it is a great thing to do all night long," said McCarthy.""