Reid said that according to statistics, suicide claims 34,000 lives each year and one person in the U.S. dies by suicide every 15 minutes. It's the leading cause of death among 15 to 24 year olds and 90 percent of all people who die by suicide have a diagnosable psychiatric disorder at the time of their death, said Reid.
Though the numbers are startling, suicide is sometimes a taboo topic, discussed in whispers or ignored all together. Reid wants the bachelor auction to be a fun way of getting people to talk about it and letting people know (those who have been affected by suicide and those who haven't) that it's okay to discuss.
"It's a good opportunity to get people talking. It's such a serious subject when we talk about suicide we have to celebrate life. We're still here and need to take care of each other," said Reid. "For me personally, I still think 'is it OK if I laugh and have fun?' but I know that if my brother was here he would be laughing right along with me."
Todd Rowe has a friend who attempted suicide and ended up in the hospital for a few months. He's a 42-year-old bachelor from Rotterdam who said he knew he wanted to get involved when he heard about the event.
"I want to raise as much as I can and do whatever I can do for the people who are putting this together," said Rowe. "It's out there, people need help; if I help families and friends then it's well worth my time and effort."
Rowe said he's nervous and excited about being on stage while people bid on him and his date package.
"I think it'll be fun and promises to be a nice night and for such a great cause," said Rowe. "You want the person bidding on you to get their money's worth, so I want to do something special for them."