Mention the South by South West music festival and images of hipsters with ironic mustaches and tight jeans come to mind.
Drew Jacobs, however, is not that type of person.
In my head, I'm the hipster, he said. "But then when I looked in the mirror I go, 'Eh, not so much.'"
Jacobs, a Latham resident in his 50's, is heading to Austin to perform his own original blend of comedic-folk songs as a part of the festival's U.S.A. Songwriter Contest Songwriter Showcase at a Barnes and Noble near the University of Texas after winning first place in its contest.
Sitting down at a table at a Starbucks located off of Route 7 in Latham, Jacobs is dressed in business attire with a gray trench cost, black suit and a red tie. Mind you, he is on his lunch break from his day job selling billboard advertising for Lamar Advertising Company.
Even though his music might not be in tune with some of the other acts performing at the conference, he said he listens to a lot of the newer stuff because he can hear some of the bands he grew up listening to like Eli the Paperboy Reed.
"Here's a guy really harvesting the soul sound of the 60's," he said. "And it's great."
But he's ready to play to a different crowd, and not just in a regional sense, but more so to people who may not know too many acts that try to infuse humor into their songwriting. It's also a different type of venue for him. Whereas when he usually plays restaurants and the majority of his audience might be there for something else, at SXSW people are there to hear the music.
His main goal is to gain exposure and to hopefully attract some interest from publishers so he can earn money from publishing rights.