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Feura Bush factory rolls out new product

There's no timeline in place for the upgrade, however. It will be market driven, so when the housing market picks up and people start building again, it will be a boon for the Delmar factory, as well. Rising energy costs could also increase demand for insulation.

The plant will celebrate its 35th anniversary this June.

The new insulation is produced in much the same way as traditional insulation. Broken up glass is heated up to about 1,250 degrees and forced through tiny openings in a centrifuge, creating the glass fibers. It's then mixed with chemicals, compressed and stuck on to a paper backing.

The Eco-Touch insulation moves away from using formaldehyde and instead employs a maltodextrine additive (a corn-based sweetener). This makes the pink insulation take on the vague odor of cotton candy as well as the appearance.

But it still performs well, employees said, and thus far contractors have been happy with the way it installs and smells.

"[EcoTouch] represents the reinvention of the product...we believe EcoTouch resets the industry standards," said Matt Parish, East Regional Sales Lead for Owens Corning.

The Delmar facility is churning out a huge amount of the stuff, too. Running 24 hours a day, the plant makes enough EcoTouch to insulate 450 homes every day. That's distributed all over the northeast (the Delmar plant is one of eight such Owens Corning operations in North America).""

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