When "The Spouse Stealer" debuts at the national book expo, Schwab is hoping to attract some readers since it's available exclusively at www.thespousestealer.com and nowhere else.
"I didn't want to be a starving author. Today's technology is a lot different from when I started in advertising and you've got to get everything online anyway, so why would I go to Amazon.com and then type in 'The Spouse Stealer' when I can go directly to my site and track distribution and profit margins," said Schwab, who also designed the book's cover art.
BookExpo America will be a chance for Schwab to interact not only with readers but with publishers and other authors.
"It's the largest book exhibition for writers and new books all the publishers have their new releases out at their booths, copies of the books and people walk by to look at them," said Schwab.
His first book might have just come out, but Schwab already has two more in the works.
"I was working on all three books at once but that's like trying to be a dentist, perinatologist and brain surgeon," said Schwab.
The two books he put on the backburner are titled "Saratoga Times" and "The High Peaks." Each book will be told through a series of seven short stories.
"That's sort of my signature. Hemingway is a book of short stories but I'm denoting there will be seven for each book," said Schwab.
"Saratoga Times" is based on historical facts but written as fiction. "High Peaks" focuses on the 1930 Olympics and what was happening in Saratoga at that time. The two unfinished books are a "100 percent turnabout" from "The Spouse Stealer" but will be just as engaging, said Schwab.
"'The Spouse Stealer' presented itself because so many people were getting divorced, I'd just gone through one and the last of the baby boomers were a decadent, carefree, run loose type of people," said Schwab.