'Saratoga Mama' presents Blogging 101

— Colleen Pierre was popular as “Malta Mama” but now she’s even more popular as “Saratoga Mama.” The mother of two has spearheaded two popular blogs in less than three years and made a name for herself in the process.

“I started it to be a resource for families living in Malta and the surrounding area,” said Pierre, creator of SaratogaMama.com. “My intent is to build the best resource for families in Saratoga County.

She’ll share her tips on blogging success at “Blogging 101: How to Create a Successful Blog!” on Thursday, Nov. 17, at 6:30 p.m. at the Round Lake Library Malta Branch.

Pierre launched MaltaMama.com two years ago and posted daily. Sometimes she’d blog about events, other times she’d showcase a great local park and eventually she was even able to hold giveaways.

“I feel like MaltaMama.com was such a learning process for me. I learned so much doing that and had I known when I started what I know now, I would have done some things differently,” said Pierre.

With MaltaMama.com she built a solid readership base, like Kristen Champion-Terrell of Milton, who looked to her site for family-friendly activities.

“I’ve only lived in the area about three years and was very unfamiliar with what’s going on, so her site was so wonderful in terms of highlighting special events and parks and things I could do with my children,” said Champion-Terrell, who has a 2-year-old and a 4-year-old.

About six months ago, the domain name SaratogaMama.com became available and Pierre quickly scooped it up and switched over.

“I think Saratoga is a little bit more high profile in general, so I certainly had a lot of readers I brought over from MaltaMama.com but with Saratoga the reach is just greater,” said Pierre. “It’s about the county, not just the four blocks of downtown Saratoga Springs.”

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