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Score free swag with new website

Michael Mills launched WeeklyTap.com, a "never-ending sweepstakes" website. He tapped Colin Mochrie of "Whose Line Is It Anyway?" as a spokesperson.

Michael Mills launched WeeklyTap.com, a "never-ending sweepstakes" website. He tapped Colin Mochrie of "Whose Line Is It Anyway?" as a spokesperson. Submitted Photo

— Free stuff is awesome, and with a new online service, you have the chance to score some each week.

“It’s all about giving stuff away,” said Michael Mills, of Ballston Spa.

Mills has produced live entertainment (think comedian Chelsea Handler, Buddy Valastro, “The Cake Boss,” Last Comic Standing Tour) through Mills Entertainment for 12 years. On Tuesday, Oct. 4, he launched WeeklyTap.com, a “never-ending sweepstakes” website that will automatically enter users into giveaways each week.

The best part? Aside from a one-time sign up, members don’t have to do a thing.

“People sign up one time and subscribe and every week we automatically enter them into all kinds of drawings for really cool prizes [like] show tickets, gift certificates,” said Mills.

In the first 48 hours, Mills said WeeklyTap.com recorded 800 subscriptions. People were turned on to the website through an early partnership with Albany Broadcasting that saw local radio stations send out an informational email blast.

Mills tapped Colin Mochrie of “Whose Line Is It Anyway?” fame as the company’s spokesperson.

“WeeklyTap is a new vehicle that is fun and exciting for the consumer and a great promotional tool for those working in the entertainment, nightlife and dining industries,” said Mochrie.

And unlike most company-run sweepstakes that inundate inboxes with emails, WeeklyTap.com subscribers will get one (yes, one) email a week. Every Tuesday, a list of weekly winners will get sent out. About 30 winners will be selected each week and subscribers can win more than once as long as it’s not within a 30-day period.

“It’s like getting a scratch off ticket in your inbox each week,” said Mills. “If you don’t win, you get a discount. I think it’ll be fun for people.”

Proctors and The Egg have already signed on as vendors and will have tickets to shows and events up for grabs. Some local restaurants will offer gift certificates and more hyperlocal events like the Ellms Family Farm corn maze are on pace for the coming weeks.

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