continued “When we give away tickets, subscribers will know what’s going on. In a lot of cases, we’ll be offering exclusive discounts,” said Mills.
WeeklyTap.com aims to dole out unexpected treats, but it’s true value is in its innovative marketing strategy for local businesses.
“People who promote entertainment, dining and nightlife tell people what’s going on, what events are coming up and it used to be everyone read the event listing in the newspaper or listened to the radio,” said Mills. “When people open this email on Tuesdays, promoters benefit because people are learning what’s going on.”
For now, WeeklyTap.com is offering prizes across the Capital Region. Eventually, Mills said he hopes to narrow that net and have subscribers entered by city or town.
“Over time, we’ll be able to use specific targeting to give people offers and enter into drawings so if you live in Saratoga, the email you get each week will be a little different then people in Albany, so events that are local in nature can be targeted,” said Mills.
The giveaways will be mostly entertainment focused, said Mills, but as the service grows he expects to add categories or products.
“Right now our goal is to make it work and have it be fun for people,” said Mills.
A WeeklyTap.com for Denver is launching in January and about seven other markets are set for 2012 launches.
“I started here in the Capital Region because I’ve been here my whole life,” said Mills.
Sign up for a chance to win prizes with no hassle at WeeklyTap.com. Businesses interested in getting involved can email Mills at email@example.com.