Go green online

Local blog spreads energy efficiency

— Going green is easier than some may think. The problem is, many people don’t know where to start or who to turn to for simple answers. Dan Gibson, an energy auditor and solar designer from Ballston Lake, launched www.oeic.us to help.

“When the [home energy] audit business changed, it seemed to me I could be a lot more helpful by doing something online than I could be just doing one house at a time,” said Gibson. “I was looking for a way to get to more people and get more information to them.”

Gibson hopes the website (which he’s touting as a blog and forum) will be a portal for the Capital District’s green needs. Launched on Oct. 1, the website is still in its infancy, but the most active portion is the 10 blogs written by experts and professionals in the energy efficiency business.

“The blogs, you can think of them as a little seminar where a professor or expert or contractor presents a lesson and people can comment, read, listen and learn,” said Gibson.

Many blogs are personality driven and attract readers because of the blogger, said Gibson. The blogs he’s accumulated, though, are carefully chosen for the content, which will focus on reducing energy use in the areas of home, transportation and food.

“The intention of these blogs is the content, topic driven,” said Gibson. “We’ll have five or six people on each blog team. It allows for a variety of opinions on the same topic and allows high quality people who really don’t have a lot of time to devote to this but have some time.”

Blogs will focus on everything from the science behind energy efficient tactics, to sustainable living, to energy saving practices. Some blog posts might be in the form of educational articles while others will be bloggers sharing personal experiences.

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