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Go green online

Local blog spreads energy efficiency

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— Besides building an online community where members seek out and share information, Gibson also wants people to post news and events of their own.

“I’m looking for people to identify things related directly to energy savings, so hopefully when someone thinks about ‘What can I do this weekend to save energy?’ they’ll look at our website as the place to find those events,” said Gibson.

He sees the site as attracting three distinct types of users.

The first level of user is someone who visits to research a particular topic and leaves. The second level is the most typical and is someone who visits once or twice a week to read a few articles, leave a couple comments and ask some questions. The third level consists of the “more hardcore” people who heavily participate on a regular basis.

“The target is the person on the site once or twice a week because with the 10 blog categories there will always be five to 10 new articles for them to look at and they can follow along that way,” said Gibson.

So far, the site has had more than 700 visitors.

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