Glenville’s own Mad Men

Town contracts with Albany marketing firm for plan to attract businesses

— Gaetani said there wasn’t enough information in the proposal given out to the public beforehand.

“The Town Board sometimes gives out information and sometimes doesn’t,” Gaetani said. “Sometimes I feel when they have a pet project they want to get through they don’t give out information.”

Board members balked at his claim and noted the idea was talked about at previous meetings. Koetzle said it has been a goal of the town for three years.

“This was not done through the cloak of darkness,” Koetzle said. “It was well in the public realm, there is no question about that.”

The town’s Small Business and Economic Development Advisory Committee brought the recommendation to create a marketing strategy through contracting with a firm to the Town Board. Koetzle added media coverage of the proposal resulted in several firms contacting the town.

Koetzle said he talked to four different firms and PC Public Affairs was brought before the SBED committee for an interview because he thought the firm was the best fit.

“The committee was very impressed with them and the recommendation from the committee was to go forward,” he said.

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