McGill said customers come to her “all different ways.” Her products are displayed at some local stores, including the Open Door Bookstore in Schenectady, and there are also people who hear about her through word of mouth. Etsy is another useful avenue to reach shoppers.
It’s also a way to bridge the past and the present. Fiandaca is a self-taught crafter, although her grandmother was a seamstress, “so it’s in my blood,” she joked. But back in her grandmother’s day, there certainly were no Internet sites were crafters could reach shoppers across the street as easily as around the globe.