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From Boston to parking lot

Fishmonger’s truck means fresh seafood on the go

Since July, Peter Kenyon and his partner Dora Swan of Altamont have been selling fresh fish out of their large refrigerated truck at the Delmar Farmers Market.

Since July, Peter Kenyon and his partner Dora Swan of Altamont have been selling fresh fish out of their large refrigerated truck at the Delmar Farmers Market.

— “We’ve sent fish back if we feel it isn’t up to our standards,” said Kenyon, explaining he’s proud of how much he’s learned since starting the business. They also refuse to sell sea bass, since the giant nets used to catch the fish entrap smaller creatures as well, which harms the ocean’s ecosystem.

Also, none of their products are frozen. According to Kenyon, the majority of tilapia is frozen and is farm raised in countries like Japan and Vietnam, so Fin buys their tilapia fresh from Costa Rica and has it flown in overnight. Similarly, the arctic char is shipped in from Iceland.

However, the freshness of their product means it’s hard for Fin to keep the same seafood products on their price list. Kenyon said it has been hard to get scallops in because the boats won’t go out due to the recent high winds, and tuna has been hard to find because they migrate this time of year and fisherman have trouble catching them.

“Sometimes we have to notify customers of a change last minute,” said Swan.

The couple said since attending the farmer’s market, word of mouth has helped their business greatly. They started a Fin email list so customers could be sent the weekly price list, and they now have 400 followers. They also have a Twitter and Facebook account to keep people in the know. The hope is to eventually open a storefront, so Fin can provide a larger quantity and variety of products to customers.

“Right now we’re trying to work with SUNY, because they have a small business development program,” said Kenyon. “We’d like to work with them to eventually get a loan to open a store.”

According to Swan, Scram has since stepped back from Fin to pursue a full-time job, but will stay on as a consultant to help out.

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