The language of love

For florists, Valentine's Day is Black Tuesday

Katie Pietrykowski, floral designer at Delmar Florist in Bethlehem, makes preparations for a busy Valentine's Day.

Katie Pietrykowski, floral designer at Delmar Florist in Bethlehem, makes preparations for a busy Valentine's Day. Photo by Marcy Velte.

— Katie Pietrykowski, the designer at Delmar Florist in Bethlehem, said the majority of customers on Valentine’s Day continue to be men.

“It’s one of the easier things for guys to pick out,” she said, explaining almost 90 percent of customers on the day are men. “(Flowers) are a no brainer. They don’t have to put a ton of thought into them and it’s a nice gift.”

Pietrykowski said when men are in doubt, they should leave choices up to the designer.

“We know what we’re doing,” she said.

Gallo and Healy agreed, but said purchases by women are on the rise.

“Women are becoming more proactive with buying flowers for men,”said Gallo, adding many women also buy them for their mothers, sisters and other women in their life. But it’s the men who are guilty of ordering at the last minute.

The Schenectady-based florist said ordering in a timely fashion equals a better product. “My advice would be if you do order same day, is to be flexible with your order,” he suggested. “You might have your heart set on a certain color but we might not have it any more. Let the designer take care of you. It will have the same quality still, not just exactly what you want.”

Healy said the gift of flowers has stood the test of time, at least on the east coast, because of February’s seasonable weather.

“It’s normally so cold and snowy, to have something that makes you think of spring is great,” he said. “It’s something living and beautiful right in front of you.”

According to Healy, accessorizing floral arrangements is now in fashion. Feathers and flowering branches are being added to orders, as are animal prints and “bling” like fake diamonds. Healy said special designs usually need to be asked for specifically, and customers should remember to mention any other gifts they may want to pair with the flowers, like balloons, candy, candles or stuffed animals.

“We like to be able to offer something different and more personal than what can be found in your typical supermarket,” he said.

All three florists advised those looking to purchase flowers for Valentine’s Day to work with a local, reputable floral business, rather than relying on a website or calling a 1-800 number.

“Those places can be problematic,” said Gallo. “We can usually assure a better product.”

Vote on this Story by clicking on the Icon


Use the comment form below to begin a discussion about this content.

Sign in to comment