An Upstate state of mind

Liquor store landmark pushes into 21st century

“A lot of customers come in every Saturday to try new things,” said Yutzler.

Yutzler has big plans for the future. The store is being revamped, getting new flooring, ceiling and wine racks. A website, www.upstatewine.com, is also under construction and he’ll be introducing a rewards program for frequent buyers.

“When (customers) purchase we use their card and then we’ll be able to track what they purchase and they’ll get rewards after a certain amount of points earned, “said Yutzler.

A 45th birthday celebration is also in the works. Though a date hasn’t been set, Yutzler wants to make it community oriented, just like his store.

“Probably just a big tasting with hors d’oeuvres supporting local restaurants,” said Yutzler.

Being part of the community is important, said Yutzler, because that’s what keeps him in business. He’s “very involved” with buy local campaigns and the Bethlehem Chamber of Commerce. For the past five years, he’s donated wine and been a corporate sponsor for A Taste of Albany. Next month, he’ll be volunteering at the farmers market in town and he frequently donates to local charities or fundraisers.

“Most of our customers are local people so … you’ve got to give back to the community,” said Yutzler.

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