continued Residents can receive a copy of the “Fearless Flyer” in the mail, which outlines products of interest. Each edition highlights a selection of products that company buyers believe “are worthy of customer interest.” The store introduces about 12 new items each week to “heighten the store’s adventurous appeal.”
Representatives of the cult-like chain have been tightlipped when it comes to details regarding the store’s introduction to the region, but did say the Capital District seemed like the perfect place for upstate New York’s first Trader Joe’s and the store would be tailored to reflect the community.
“It will have a neighborhood touch. We usually incorporate part of the neighborhood into the artwork inside the store,” said Alison Mochizuki, spokesperson for Trader Joe’s. “There’s a lot of foodies. It’s a wonderful community and we consider ourselves a neighborhood store so we feel it’s a great fit for us.”
Trader Joe’s will be open from 8 a.m. to 9 p.m. daily. For more information about available products or the Trader Joe’s story, visit www.traderjoes.com.