continued SPAC’s economic impact on the Spa City is great, and the jazz festival one of the year’s biggest events, bringing nearly 15,000 guests to the city.
“The festival generates a tremendous amount of revenue to shop owners and to people who own hotels and town merchants,” said White.
She added that the SPAC season as a whole generates about $100million for the immediate community, and that the festival is thought by many to be “the best jazz festival.
“There is no greater example of that than the capacity crowds that fill our hotels and stroll our downtown areas on the weekend of the jazz festival,” said Cindy Hollowood, general manager of the Holiday Inn and chairwoman of the NYS Hospitality and Tourism Association.
The redesigned Patron’s Terrace, along with the amphitheater’s new façade, are elements that have brought much attention to SPAC as of late. White is very proud of the upgrades and noted that they add to the whole experience.
On the season as a whole she said that it comes at a time “when people need it the most.”
“It’s at a time when its summer and people really to take this great time and spend time together and with their families, and what better place to come to a beautiful pristine park?” she said. “We have so much variety there. … It’s joining the community and having the world’s greatest classical and contemporary music in the world.”
Attendees are welcome to bring their own food and drink and there will be many food vendors on site. The Hall of Springs will feature a southern style barbeque along with a Fine Arts and Crafts Fair and a kid’s craft area.
“It’s a spectacular way to start the season in Saratoga… We think it’s going to be one of our stellar years,” White said.
For more information on the festival and SPAC, visit spac.org.