Liska Wilson, an Albany native and Siena College graduate living in Schenectady, created She's a Boss to help young women realize their entrepreneurial spirit and feel empowered to take action. She's pictured with her mentor Marvali Garcia (right).
CAPITAL DISTRICT When Liska Wilson was laid off last fall, she knew that even with a degree in marketing management from Siena College, getting someone to hire her would be an uphill battle. So, she took matters into her own hands.
“I figured I’m unemployed, I might as well make use of my time and make my own experience,” said Wilson, 23, of Schenectady.
Her plan was to not only help herself, but to help other young women just like her find their own entrepreneurial spirit.
Enter She’s a Boss. The “hybrid nonprofit” encourages women to embrace entrepreneurship and self-employment as a way to reach personal, career and life goals by providing educational opportunities, knowledge from successful businesswomen and empowerment.
Wilson’s first official event is a speed mentoring event on Wednesday, June 20, at the Delaware Branch of the Albany Public Library. Just like speed dating, where singles spend a small slot of time getting to know one another, attendees will get between eight and 15 minutes with mentors to ask questions, network, get advice or receive feedback on their own business plans and ideas.
“I hope to do more of these types of events where students or people who are interested in starting their own business can talk to older professionals who have started their own business and get a real world view on it,” said Wilson.
She’s a Boss doesn’t just organize networking events to put recent graduates in front of potential mentors. Wilson created an email newsletter and started a blog called the “Golden Briefcase” where she gives tips on everything from building up self confidence to creating the perfect makeup look for work to providing short interviews with inspiring women in the community.
“I break it down into four areas: skills, knowledge, experience and connections,” said Wilson.
She also has a Facebook page she said has been helpful in getting She’s a Boss recognized.