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Editorial: The best way to do briefs

From what we hear from our readers, our announcements page is of great value to the members of the communities we cover.

We’ve run a full page of happenings in The Spotlight every week for years now, and we’re extending that practice out to our Colonie, Loudonville, Schenectady County and Saratoga County editions.

Every week, you’ll see a page filled with community news and events. We don’t charge these folks to appear here; it’s a community service and because of that fact, we do our best to make every column inch count.

For those intending to submit an announcement to us, whether it’s a fundraiser, school play, good news, photo or other item of community interest, there are a few cardinal rules that will make life easier not only for the staff at our offices, but for you as well.

Email

Please consider using email to submit your event. While we still collect our snail mail every day, any announcements we receive as a hard copy will eventually have to be digitized by hand or sometimes-unreliable software. Either way, it’s more likely errors will be made. The same goes for faxes. You can reach us at news@spotlightnews.com.

If for some reason you’re unable or don’t want to use email, there’s also an option to “Contact the editor” on our website under the “About” tab.

Be clear

Let us know what your email is all about up front. Writing in the subject line “Announcement,” “Press release” or “Attention: editor” means it’s indistinguishable from hundreds of other items. Labels like “Malta event for 6/16,” “Play showing in Ballston Spa” or “Letter to the editor” will help us out immensely and put your pertinent item on our radar.

A note on attachments

If you’re submitting something for our community announcements, please put the text (or at least a short summary) in the body of the email so an editor isn’t forced to spend time downloading and opening files. You might be surprised how much time we spend downloading fliers for bake sales in Indiana. Speaking of which, we can’t print a copy of an event flier for space reasons, so please put the pertinent information in text form. That way, nothing will be lost in translation.

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