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Old Borders to have new tenant

FingerPaint Marketing moves to Division Street and Broadway

The former Borders at the corner of Division Street and Broadway in Saratoga Springs will soon house advertising agency FingerPaint Marketing. The location has been vacant for the last 18 months.

The former Borders at the corner of Division Street and Broadway in Saratoga Springs will soon house advertising agency FingerPaint Marketing. The location has been vacant for the last 18 months. Photo by Julie Cushine-Rigg.

— “I think it’ll be great for the town. We’re hopefully going to have upwards of 100 people in that building that are all going to frequent restaurants and shopping downtown,” he said.

The real estate broker for the deal between FingerPaint and Myron Hunt, a developer from Buffalo, was negotiated by the Scott Varley Group of Realty USA.

“We’re very excited about this agreement and the impact it will have on Saratoga Springs,” said Varley in a statement. “This is a win for everyone: FingerPaint, Hunt and the City of Saratoga Springs.”

When Borders filed for bankruptcy, the Saratoga Springs store was one of several hundred stores targeted for closure. It liquidated its inventory and shut down in March of 2011 and has since sat empty. City officials said it is good to see that marquee space filled.

“For whatever reason when people would come to Saratoga Springs they felt that our downtown was empty because of this one large space that was left empty so it’s fantastic to see that space will be filled on our Broadway,” said Michele Madigan, the city’s finance commissioner.

FingerPaint works in television, print, radio and Internet advertising with much of their work focused in the financial, higher education and entertainment sectors. There is also a FingerPaint Marketing office near Philadelphia.

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