continued An online survey sponsored by OverDrive with the American Library Association’s Office for Information Technology Policy (OITP) conducted last year revealed library patrons are continuing to discover books from their libraries and then purchase the title.
“Book discovery and promotion have taken on greater importance for publishers and authors as the shift to digital continues, and this survey confirms the value of public libraries,” Burleigh said. “With rising web traffic and enhancements to library websites, public libraries are becoming an essential part of the marketing strategy for publishers.”
Carrie Russell, program director of OITP, said, “Library lending encourages people to experiment with new authors, topics and genres.”
For information about the Digital Bookmobile you can visit digitalbookmobile.com.