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Glenville: Come join the growth

Marketing firm presents branding strategies to spur economic development

Andre Claridge said it’s important for Glenville to look ready for business, pointing to one of the town’s entrance signs, as well as taking steps to promote economic growth.

Andre Claridge said it’s important for Glenville to look ready for business, pointing to one of the town’s entrance signs, as well as taking steps to promote economic growth. Submitted photo

— The Town of Glenville hopes new businesses will come and be a part of its growth. At least, that’s the gist of a burgeoning plan to attract new businesses unveiled at a Town Board meeting on Wednesday, Feb. 6.

Town officials are hoping PC Public Affairs will come up with a winning marketing strategy for the town. The firm was contracted to the tune of $12,000 in April. Andre Claridge, founder and managing partner of the firm, laid out plans, highlighted the town’s challenges and the advantages to growing its commercial corridor, with an approach for the town to implement suggestions amid tight fiscal constraints.

“This is a community orientated area,” Claridge said, “one that respects the community and all it has to offer, but also one that is very pro-business and open to growth.”

Claridge said the firm was interested in the project because one of its focus areas is dealing with public sector messaging. Claridge previously was a speechwriter and staffer for Gov. George Pataki and the firm’s director of media relations, Jason Keller, worked on the “I Love NY” campaign.

“Although we had a limited budget we actually took on this project because it meant something to us, so we spent a great deal of time in the community to get a sense of what Glenville is all about,” Claridge said.

After reaching out to community stakeholders, the firm drafted an assessment and reviewed it with the town’s Small Business and Economic Development Committee. The committee provided input to help craft the town’s message, which includes the slogan “The Town of Glenville is growing … Come be a part of it.”

Claridge said it is important the town tell its story to prospective businesses and investors. Identifying Glenville’s strengths and weaknesses over its “tremendous regional competition,” such as booming commercial sector in Colonie and Clifton Park, is the first step. He also showed how to spin possible downsides as positive attributes.

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