Gatherer's Gourmet Granola now has a new facility in Schenectady and is launching three gluten-free flavors through the help of an online fundraising campaign through Kickstarter.
continued Now, to launch its newest line of healthy snacks, the company is once again turning to its loyal fan base.
The company began a Kickstarter campaign on July 9 in order to raise the funds to market three new gluten-free flavors. The online initiative will last 30 days with the hopes of raising $15,000. So far, about $2,000 has been kicked in.
“This is a way for us to continue to get support from a community we already feel so connected with,” Gerbini said.
Gluten-free options are being made available because of the large numbers of requests received by customers over the past year. They will also contain no genetically modified ingredients and no refined sugars.
“There are a lot of families and people with personal health concerns that are looking for these types of products, and we them to feel like their a part of what we’re trying to do, too,” Gerbini said.
Those who donate more than $45 to the campaign will get to try the new flavors in advance. They will have hints of pistachio, dark chocolate, cranberry, walnuts, pecans, ginger and orange blossom. Backers will also be given Gatherer’s Granola “swag,” like T-shirts, hats, buttons and bags of current granola flavors.
Gerbini said the goal is $15,000, but if more can be raised, the funds will be used to move the date of the company’s planned expansion from September to earlier this summer.
“We want people to know we’re in this for the long haul,” said Gerbini. “This is a family-based company and we’re not going anywhere, but we want our customers to feel they’re involved in this family, too.”
To learn more or donate, visit www.gatherersgranola.com.