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Latham Price Chopper sets the standard

Plans advancing for chain’s ‘store of the decade,’ completion by end of year

Neil Golub, executive chairman of the Golub Corp. board, said the new Latham Price Chopper will serve as a “standard bearer” that all other stores are measured against.

Neil Golub, executive chairman of the Golub Corp. board, said the new Latham Price Chopper will serve as a “standard bearer” that all other stores are measured against. Photo by John Purcell.

— Completely closing the grocery store and reopening later wasn’t an option, he said, so the store is being redone section by section as the vision is realized.

Holding a cup of Central Market brand coffee, he explained the first new section of the store, which used to be part of a department store. The total expanded Price Chopper is now 90,000 square feet.

“We are going to have here, what I call, a theme park of casual dinning,” he said. “The store is going to feature 16 different venues for casual dinning. There is no other store that I know of that is like it in terms of what we are doing. All of these dinning venues are going to be remarkable in their presentation of the foods that we offer.”

A stone fired pizza oven is featured in the open area of the new market. Golub said the company spent around four years looking at the pizza offering from across the country. He said the newer, thin-crust pizza has been getting rave reviews. A more traditional, thick-crust pizza will still be served.

To the right of the pizzeria is a Ben and Bill’s Deli, which is featured at a few other Price Chopper locations. Old World Provisions, a fourth-generation family business based in Albany supplies the meat. Golub commented on the variety of fresh pickles and smoked fish.

There is only a piece of the “full, complete Italian Market” and Golub promised it will be “something spectacular” featuring things such as a variety of hams and “huge barrels” of olives.

An eating area for 130 people will supplement the new prepared food offerings. There will also be a seasonal eating area outside to hold around 60 people.

Some of the prepared food offerings will include a soup station, salad area, rotisserie chickens, ribs, burgers, seafood and fish fry, subs and international burritos that can be ordered in various styles, such as Asian.

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