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A wealth of wisdom

Bryant Asset builds relationships within the community

Conor J. Bryant joined Bryant Asset in January as a financial planner.

Conor J. Bryant joined Bryant Asset in January as a financial planner.

When it comes to managing a person’s life savings, to Bryant Asset trust is key.

“My father started this business 63 years ago, and I think our long-lasting relationship with this community has helped us greatly to put people at ease,” said Mark Bryant.

Charles Bryant founded Bryant Asset Protection in 1951 in order to provide a local insurance option to the Bethlehem community. His son, Jeffrey Bryant, took over operations of the personal and commercial insurance business in the late 1970s, which is still highly functional today.

“Everyone needs insurance for multiple aspects of their lives,” said Mark Bryant. “But in 1983, I began a wealth management business to run alongside the insurance company and expand our offerings.”

Bryant said he chose his field because he wanted to provide people with the wisdom and guidance it takes to help them meet their financial goals. He is both a certified financial planner and an accredited investment fiduciary, which Bryant said are important details for those who wish to do their due diligence when picking a wealth manager.

“It’s a standard of ethics that lets clients know they’re going to be put first,” he said.

Bryant Asset Management does not have a minimum net worth requirement for new clients, but does generally work families or individuals who have a net worth of at least $500,000. Bryant said this is typically done to not dilute the services offered to clients by taking on too many new accounts. Those of any means can turn to Bryant Asset Protection for their insurance needs.

According to Bryant, both companies are very involved in the community, which lets potential clients know what type of people they will be doing business with.

Bryant is the main sponsor of the Delmar Dash, and employees regularly serve breakfast to the homeless through the Interfaith Partnership in Albany. The company also provides money toward community improvement projects each quarter of the year through the Generation Grants Program started by Jeff and Mark in honor of their parents.

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