This week’s issue includes our Spotlight on Business summer update. This is your opportunity to read about how local businesses are faring as we head into the second half of 2014 and what they offer their customers that sets them apart from the pack.
A theme we noticed as we compiled our stories for this special section is how many of these local companies rely on a business model that involves treating each customer and project with care. They’re not interested in simply doing a job for the money. They want their customers to get the best possible service, which includes getting the job done correctly the first time. That’s something that has been forgotten by many larger corporations, which seemingly only care about their profit margins.
This is why we focus our Spotlight on Business sections on local businesses. It can be easy for people to overlook these businesses when they want to establish a bank account, have work done around their homes or get into shape. Small businesses don’t have the ability to advertise as much or as vividly as bigger companies, but they need to get the word out nonetheless.
That’s where this section and our other two Spotlight on Business sections (in January and February) come in. By letting these local business owners tell their stories about their companies and what they offer, we hope that you will learn more about their services and consider hiring them to help you.
It’s all about bringing our communities closer together and helping each other out. By hiring or shopping at a local business, you’re pumping money into the Capital District economy and helping someone who lives near you make a living. In return, you receive one-on-one attention and a higher quality of service than you might find at a larger business.