- Why am I attending? Do you want to learn new skills? Meet new people? Promote your service or product? Whether you’re spending 30 minutes at a coffee meet-and-greet or a day at a conference, you need to have a clear expectation of what a positive outcome will be. Is it a qualified lead? Finding a resource? Making a contribution?
- Who will be there? Effective events are targeted to meet the needs of a very specific audience. Review the event agenda and talk to event promoters to see who they are marketing the event to and what the audience demographics will be. Events with a proven track record are generally a safer investment of your time. Talk to other people who have attended the event to see if it was well organized, delivered on its focus and was worth attending.
- What is the event about? The Healthy, Wealthy and Wise conference I am helping to organize is about helping women look and feel their best by making smart investments—in their financial future, personal safety, appearance and overall health. It would be a mistake for an attendee to assume that just because the event is offered by a financial services company that the focus will be strictly financial. So before investing your time and money into an event, learn everything you can about it and analyze how well it aligns with your goals.
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